The most crucial aspect and probably the back bone of successful Digital Marketing is Web Analytics. It helps you asses, plan, and predict the web activities for your business. Web analytics is not to be confused with Web Statistics. Unlike simple reporting, Web Analytics gives you an in-depth analyses and different angles to ponder vis-a0vis your business.
In simple language, tell you what is actually happening to your business so that you can take the necessary steps Some well renowned Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint and Chartbeat.
It goes without saying that every advertiser should use Web Analytics to understand his business and improve his progress.