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Influence Marketing

Influence Marketing

Influence Marketing is very famous way of marketing which combines with display marketing to attract customers from a specific region or maybe all the world over.
In this method, the company makes use of a famous persona generally an artist ( actor, singer,etc) to promote their product.
The persona then promotes the benefits of the product and plays the role of a customer themselves and hence attracts people who favour the influencer as well as those who need such products.
This industry is rapidly growing and as of now its estimated worth is about 1.07 Billion US Dollars.

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