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Digital Media logistics

digital media logistics

When A media oriented agency researches and formulates a far-fetched strategy framework, it is called Digital Media Planning.
May it be in steering conversions, launching a new or promoting an established brand as well as changing customer conduct, the agency plans and chalks out different platforms and formats to reach their desired audience. It studies frequency of different web-based and smartphone applications.
The agency works with different partners and buys relevant space and innovation. This is known as Media Buying.
In an essence, Media Buying and Planning covers all the above discussed strategies.

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