Over the years, leading brands made sure to put their ads in right place with proper timing. Apart from their regular advertisements, they are focusing to highlight their products during various occasions. Right from children’s day to women’s day, they release new posts and videos to gather the attention of all kinds of customers.This year, mother’s day has been celebrated on May 12th. Let’s see how different brands tried to convey their message and attracted attention.
This famous restaurant search app conveyed their mother’s day wishes by a post stating that though they work with all varieties of restaurants and have thousands of reviews, nothing can be taken in the place of mother’s recipes.
This famous online jewelry brand which is a co-partner of Tanishq Jewelers conducted a contest #GoldenMoMent. The picture of the winner has been posted on their Facebook page. They shared a video as well.
The first of its kind Phygital marketplace, Tata CLiQ which is a combination of online shopping with an offline outlet experience has posted a beautiful video #MakeItCLiQWithMom which gives a message to the kids what their mothers expect for this special day.
This online fashion store shared a picture which says “Supermoms at Myntra”. The picture shows the mom bloggers with their kids at the Myntra office.
Malabar Gold and Diamonds
Malabar jewelers conducted a contest with hashtag #MyMomMyJewel #Contest. Participants are requested to upload their pictures with mother and give a brief explanation why she is so precious to them. Winner of this contest would be given a priceless gold locket with his/her mother’s pic inside.
On the occasion of Mother’s day, Nivea conducted a contest in which they asked the customers to share some bedtime rituals like singing a lullaby and reading a story. They wished everyone a happy Mother’s day #HappyMothersDay
Nissan wished all the beautiful mothers a #HappyMothersDay. They posted a picture which gives some safety precautions when driving the car.
The online fashion brand, Flipkart shared a video which says when someone is in confusion no matter how big or small the issue is, just ask your mother. Saying Haan to Mom #Flipkart https://www.facebook.com/flipkart/videos/10156504307733559/
Himalaya Personal Care
Beauty and personal care brand, Himalaya requested the customers to share a screenshot of the mobile to show how each one of us saved our mother’s names. #HAPPYMOTHERSDAY!
The giant fashion brand, Pantaloons shared a special video in which they stated mother as our first fashion icon. She’s everyone’s first style icon, first teacher, first friend and many more. #DressLikeMaa they suggested taking mother for a shopping and recreate her style to show how she became your first inspiration.